Requirements and objectives lead to new ideas. But they don’t come out of the blue. They need research, knowledge, and experimentation. Everyone in the company is asked to collaborate in the creative process with ideas, suggestions, and their experience.

A clue for a new idea or solution to improve existing products can often come from the most unexpected quarters.

Once the ideas have been collected, we move onto a detailed analysis to explore the potential and critical issues and then attempt to translate them into feasible projects. Very few of the many initial ideas get past the screening of our team to be developed further.

Two groups proceed to work in parallel at this stage of the development process. The engineering department designs the electric and mechanical components and tests them step by step. The design team, on the other hand, devises the aesthetic and functional solution to achieve the optimal technological design. The constant discussion is often even heated. The two teams must be in full agreement to obtain the perfect synthesis of functionality and reliability, and ergonomics and aesthetics. The prototype department then controls each step to be sure that the transition to the production phase is seamless and definitive. At the end, the whole process must translate into two words: innovation and quality.

The transition to industrial production is planned in detail to ensure that every product meets Master’s usual performance and quality standards. Finding the right suppliers, analyzing the schedules, and organizing the factory departments and work flows are all carefully done beforehand so as to eliminate even the slightest unexpected hitch.

Once the production cycle has started, any component not up to the quality standards is discarded thanks to ONEbyONE tests. With this method each individual component of every product is checked before reaching the market.